What percentage of your salon business consists of customers just walking in for the first time? Further, how is your percentage rate in making sure those clients come back within three months? Making sure first-time customers become loyal ones is one of the most important drivers for growth in any salon or spa, or any other business for that matter.
Making sure first-time clients become repeat customers is a team endeavor. Always putting your best face forward by ensuring a pleasant customer experience, requires everyone in the business working together. Fortunately for users of SuperSalon, there are several features that assist in this effort, above and beyond the great jobs of their stylists.
First Time Visitor Discounts
Probably the easiest way to make a great first impression is to offer a discount to clients who are there for their first visit. The Discounts feature of SuperSalon, located in the Manager menu can be used to create any number of promotional inducements. Customers will consistently return to your location if they perceive it as a good enough value.
Series Sales
This powerful tool for customer retention enables users to offer a free or discounted service after a predetermined amount of regularly priced ones. This feature almost guarantees repeat business by providing clients a valuable incentive to keep coming back. Allowing customers to participate in Series Sales back to back without restrictions is a great customer retention strategy.
SuperSalon Enhancement Modules
There are several extensions available to users of SuperSalon and iOffice that can assist with customer retention as well. The Salon Checkin and Mobile App features, for example, offer customers a convenience that very few other salons provide at the moment. SMS Messaging can be used to stay in touch with clients, and remind them to come back for servicing.
These are just a few of the ways that SuperSalon and iOffice can help your salon enterprise turn first-time clients into loyal ones. However, none of these features can take the place of a well-trained and courteous staff. This aspect of the salon business is arguably the most important, so make sure to always put your best face forward!
We encourage you to explore our Knowledge Base and other materials for additional information and how SuperSalon and iOffice can supercharge your salon business. We also have a constant open door policy for any questions or concerns, so if you have them, feel free to contact us at any time, and we would be happy to assist you!